I got mine for $16 😭

@kaycstash

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SoundTikTok sound · original sound - kaycstash

Promoted product

Medicube

Embark on a revolutionary beauty journey with Medicube – a leading Beauty Tech and derma-cosmetic pioneer. We transcend boundaries, crafting innovative products and services tailored to your evolving desires. Revolutionize your beauty with us, setting a new standard in personalized derma-cosmetic excellence.

27 videos25 creators

Why it worked

The video leverages a 'secret discount' hook, which creates immediate viewer curiosity and urgency, combined with social proof from user reviews to validate the product's effectiveness.

Summary

The creator shares a discount she found for a Medicube skincare set and encourages viewers to check their own accounts for the same coupon. She reinforces the recommendation by showcasing positive user reviews and demonstrating the product.

Structure

1Hook with a viral comment about a discount
2Proof of the discount via screen recording
3Introduction of the Medicube skincare set

Original caption

if only I saw this sooner 😩

More from @kaycstash

Product placement

(a) Medicube — its interface is operated on a phone screen, it is held up by the creator, and its reviews are shown to demonstrate its efficacy. Removing it would change the video entirely. (b) TikTok — the platform interface appears as the video host. Removing it would not change the video content.

Call to action

tap the link and see if it shows up for you

On-screen text

I got mine for $16 😭 this comment saved you $$$ 16 16 Best set I've ever purchased! Extremely helps with my pigmentation spots plus the free gift, Medicube is such a huge company th...See more These products are amazing! The hypochlorous scrub gets so much gurk off of my body! And the body wash has really helped to bri...See more I've been buying this set since the spring and absolutely luv it! I have eczema and the single flare I tried this set on, it went away. When I got it worked better than the medication I was prescribed! The spots were gone within a coup...See more This sore on my knuckles was dark with a yellow scab. This scratch was twice as dark. Where I'm using scar treatments this is helping by removing the dead skin. Sunscreen will keep the scar from returning to for some state...See more

Transcript

16. 16. Yeah, and I went to go check just to make sure she wasn't lying. And sure enough, a freaking coupon. But apparently only some people are getting it, so tap the link and see if it shows up for you. If you've been seeing this set all over your for you page and you've been wanting to try it, there are no excuses. And you don't have to take my word for it, just scroll through their reviews. It's five stars after five stars of people saying their skin looks brighter and smoother from this set. So check your coupons before you check out, because you might be one of those people who gets it for that price.