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All breakouts
83.3Silent UGCOther hookLifestyle
Hook
Update on this haworthia
@justletitgrow
1.9K followers · usually 575 views a post
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47.8K
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5.3K
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Promoted product
The Grow Co. Succulent & Cactus Plant Food
Why it worked
The video leverages a satisfying, aesthetic 'repotting' process that appeals to plant enthusiasts, while naturally integrating a specific product as part of the care routine.
Summary
The creator shows a Haworthia plant that has been growing in water for two years and decides to transplant it into soil using a specific brand of plant food. The video documents the repotting process and celebrates the plant's longevity.
Structure
- 1Show Haworthia in water
- 2Explain history of the plant
- 3Add fertilizer pellets to soil
- 4Repot the plant
- 5Final result and reflection
Product placement
Original caption
This is the mother plant to several haworthia cooperi. It didn’t really take to soil a couple times and thrived in water. So I just kept it in water for years. Now I will try planting it again. Succulents are forgiving. Sometimes they don’t thrive but don’t die either. They just stay still and one day with the right conditions and more love, they can thrive again.#haworthia#haworthiacooperi#succulents#succulentcare#PlantLover