Hollister thinks it's fall 2008 and we have strict parents

The video taps into Y2K nostalgia and relatable humor about past fashion trends, which resonates strongly with a demographic familiar with the brand's history.

The creator walks through a Hollister store, showcasing various clothing items that she feels resemble the fashion trends from 2008. The video serves as a humorous critique of the brand's current style choices.

Hollister: The brand appears as the store name and on clothing tags/logos throughout the video. It is the subject of the commentary. Removing the name would change the entire premise of the video, which is a critique of the brand's current design aesthetic.