This year we are giving unique gifts that people actually want and we're obviously going to have to Etsy because they always have the best finds.

@syd_anastasia_

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SoundTikTok sound · original sound - syd_anastasia_

Promoted product

Etsy

Why it worked

The video leverages the 'curated list' format, which provides high value to viewers looking for gift inspiration while seamlessly integrating the marketplace as the solution.

Summary

Syd showcases a curated list of unique, customizable gift items available on Etsy. She highlights various products like a mug, leather journal, and custom bags to encourage viewers to shop on the platform.

Structure

1Introduction to unique Etsy gifts
2Showcase of customizable mug and journal
3Showcase of bandana bag and pillbox
4Showcase of film strip frame and pouches
5Showcase of custom tote and coin purse
6Closing call to action

Product placement

Etsy: (a) ACTS — the creator explicitly recommends it as the place to find the gifts shown and links to it in her bio. Removing it would change the video's core message as it is the marketplace for all items shown.

Call to action

I'll have everything linked for you guys, as always.

Original caption

repeat after me: we are giving unique gifts people actually want this year!!! and there is no better place to find them than @Etsy #giftgiving #etsy #etsycreatorcollective #personalizedgoft

More from @syd_anastasia_

On-screen text

Unique Etsy gifts

Transcript

This year we are giving unique gifts that people actually want and we're obviously going to have to Etsy because they always have the best finds. But no need to worry because I curated the perfect list of items starting with this mug. Have you ever seen something cooler? A fully customizable leather journal, maybe the most thoughtful gift that you can give someone, especially going into the new year. We are obviously all loving the bandana print right now and this is the perfect everyday bag that is fully customizable. A customized pillbox because nothing is more chic than an elevated version of something you use every single day. I know you guys have some extra film strips laying around so get the sickest frame to put them in. I don't know a single person that doesn't love a good pouch. This is the perfect affordable customizable gift. What better way to show someone that you truly know them than a fully customized bag that you put all of their favorite things on. They're also such a practical bag they'll use all the time. Custom painted coin purse is the ultimate cool girl gift. And now you guys have no reason to procrastinate getting your gifts this year and I'll have everything linked for you guys as always.