No wayyyyy

@empresse97

1.4K followers · usually 467 views a post

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SoundTikTok sound · original sound - squeofrancescoo

Promoted product

Citi Trends

Browse all CITITRENDS locations to find the latest urban fashion in juniors, plus, mens, kids, shoes, jewelry, watches and home décor at the lowest prices.

7 videos3 creators

Why it worked

The video leverages the 'unexpected discovery' trope, contrasting a budget-friendly retailer with high-end luxury brands, which creates high engagement and curiosity.

Summary

The creator visits a Citi Trends store and expresses surprise at finding luxury designer footwear from brands like Bottega Veneta, Alexander McQueen, and Valentino. She encourages her viewers to shop at the store, noting that she has been a customer since childhood.

Structure

1Creator introduces the topic of finding designer goods at Citi Trends.
2Creator showcases various luxury shoe brands found in the store.
3Creator highlights the quality of the items.
4

Original caption

Citi trendz will forever by a go to store for me but this is unbelievable ❤️ #fyp #bottegaveneta #valentino #alexandermcqueen #fypシ゚viral

Creator shares a personal anecdote about shopping at the store.

Product placement

Citi Trends: The store where the items are found. It ACTS as the location where the products are discovered and purchased. Removing it would change the video's premise. Bottega Veneta: A luxury brand. Its products (shoes) are shown, handled, and described as 'cute' and 'heavy'. It ACTS as the subject of the review. Removing it would change the video's content. Badgley Mischka: A luxury brand. Its shoe box appears on a shelf. It merely APPEARS. Removing it would not change the video. Alexander McQueen: A luxury brand. Its shoes are shown and handled. It ACTS as a subject of the review. Removing it would change the video's content. Valentino: A luxury brand. Its shoes are shown and handled. It ACTS as a subject of the review. Removing it would change the video's content.

On-screen text

No wayyyyy

Transcript

Hey y'all, so I kept seeing people post videos about Citi Trends carrying designer stuff. Now, they do carry designer stuff, but I wasn't expecting this type of designer stuff. They had so many different Bottega shoes, Alexander McQueen. They also had some Valentino sneakers, Valentino heels, and those Bottega shoes were so cute, they just felt really heavy. And I just keep telling y'all to stop sleeping on Citi Trends. I remember shopping there as a kid, and I shop there now for my kids. It's like, seriously.