Why it worked
The video leverages the 'blind box' trend and the novelty of a multi-functional beauty product, creating curiosity and a desire for the viewer to collect the different variations.
Summary
The creator unboxes several 'Blind Date' lip balm phone pods from the brand trend it up, purchased at dm. She shows the different colors and demonstrates how they can be attached to a phone case.
Structure
- 1Introduction of the blind box product
- 2Display of the six different color options
- 3Unboxing of three specific blind boxes
- 4Demonstration of the lip balm pod attached to a phone case
Product placement
(a) trend it up Blind Date Lip Balm Phone Pod: The creator unboxes, demonstrates the product, and shows it being applied to a phone case. This is the subject of the video. (b) dm: The retailer where the product is purchased; appears as a store name. (c) Audi: The car interior appears as background scenery.