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Hook
They about to gentrify Flatbush
@kellyanndominique
3.8K followers · usually 1.2K views a post
Views
326.7K
Likes
47.5K
Comments
1.7K
Shares
1.6K
Why it worked
The video leverages a relatable, culturally relevant observation about NYC neighborhood changes to spark a brief, slightly awkward social interaction that feels authentic and unscripted.
Summary
A creator records a short interaction on the subway with a group of people she jokingly claims are about to gentrify the neighborhood of Flatbush. She then asks one of them if they live in the area, to which they respond that they do not, but they are part of the community.
Structure
- 1Creator films people on the subway
- 2Creator makes a joke about gentrification
- 3Creator asks a passenger if they live in the neighborhood
- 4Passenger clarifies they are part of the community
On-screen text
They about to gentrify Flatbush
Transcript
They about to gentrify Flatbush. Do you live in this neighborhood? No, but I'm a part of this community.
Original caption
Gentrification is wild #nyc #flatbush #brooklyn
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