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All breakouts
196Talking HeadOther hookB2B
Hook
Kid movie day while moms are working at the office
@platinum.group3
1.3K followers · usually 488 views a post
Views
92.0K
Likes
2.9K
Comments
73
Shares
89
Promoted product
Platinum Grouphttps://linktr.ee/rosefinancial5 ↗
Why it worked
The video uses a relatable, high-value lifestyle hook—balancing childcare with work—to naturally introduce a hiring pitch for a remote-friendly company.
Summary
A video shows children watching a movie in an office setting while their mothers work. The creator uses this to highlight a work-from-home hiring opportunity at their company, Platinum Group.
Structure
- 1Show children watching a movie in the office
- 2Show mothers working at their desks
- 3Present the hiring opportunity
- 4Direct viewers to the link in bio
Product placement
Platinum Group (a) acts: the video shows the office environment, the work-from-home hiring opportunity, and the company's culture; removing it would change the entire purpose of the video.
Call to action
Apply in bio
On-screen text
Kid movie day while moms are working at the office
We're hiring btw
WFH available
Link in bio
Original caption
Apply in bio 💻#workingmom #wfh #caroline #kidfriendly #mom