Why it worked
The video leverages high-engagement 'hopecore' content featuring a cute animal in an unexpected, relatable setting, which naturally encourages shares and emotional connection.
Summary
A small kitten sits on an instructor's notebook during a yoga class fundraiser at an animal shelter. The kitten remains on the notebook while the class continues around it.
Structure
- 1Kitten sits on notebook
- 2Yoga class continues around kitten
- 3Kitten remains stationary
On-screen text
Unfortunately i would die for this kitten that just got brought into the animal shelter and refused to leave the instructor's notebook the entire yoga class fundraiser