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TAYLOR HILL?? she def is an og... cant believe it wtf

@donnie_darko111

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Why it worked

The video leverages strong parasocial sentiment and fan outrage surrounding a popular public figure, using a clear 'before and after' narrative structure that is highly engaging for the brand's fanbase.

Summary

The creator discusses Taylor Hill's history with the Victoria's Secret Fashion Show, contrasting her past role as an opener with her recent exclusion from the event. The video uses screenshots of social media interactions to highlight the creator's disappointment regarding Hill's absence.

Structure

1Introduction of Taylor Hill's history with Victoria's Secret
2Display of social media comments regarding her absence
3Commentary on the brand's decision to exclude her

On-screen text

TAYLOR HILL?? she def is an og... cant believe it wtf she went from this Are you coming next year? I don't know I hope so Why didn't we see you at the show? I don't know to this vs ghosted her twice back to back We missed you in the vs show Thank you so much maybe next year Taylor I really felt your absence yesterday I hope you're doing well I know I was sad I wasn't there hopefully next year THE VSFS ISN'T COMPLETE WITHOUT YOU SLAYING IT Thank you sad I wasn't there maybe next year Why didn't we see you at the show? I don't know

Transcript

The Victoria's Secret fashion show is airing tomorrow and I still can't believe that I'm opening the show. I never thought I would be here where I am today.

Original caption

Replying to @mora Yeah victoria’s Secret went from letting her open the show to ghosting and rejecting her back to back for two years! Taylor Hill is definitely an OG! I don’t know why they’re doing this to her! #taylorhill #victoriassecret #romeestrijd #vsangel #victoriassecretfashionshow