Why it worked
The video leverages curiosity and the absurdity of the situation to capture attention, relying on the 'viral' nature of local celebrity sightings to drive engagement.
Summary
A video shows a person identified as 'Awilo' sitting on top of a car while using an iPad in Lagos. The clip is presented as a piece of viral social media content by a news-aggregation account.
Structure
- 1A car driving on a road in Lagos
- 2A person sitting on the roof of the car
- 3The person on the roof using an iPad
- 4The video concludes
On-screen text
🚨😂 LADY SHARES VIDEO OF AWILO THE IPAD USER ON KING MITCHY’S CAR WHILE ON THE ROAD IN LAGOS 😭😂
MRCLIPS BREAKING NEWS