my top 10

@des_pimie

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SoundTikTok sound · original sound - brandscents

Promoted product

Earth Putty and Aaron's Scented Putty

Thinking Putty is a high-quality, silicone-based putty that is safe, nontoxic and will never dry out. Some of our favorite effects include: glow-in-the-dark, heat sensitive, magnetic, metallic, and scented putty. Shop 50+ amazing colors, all made in the USA!

Why it worked

The video leverages the high-engagement ASMR and fidget toy trend, using a fast-paced countdown format that encourages viewers to watch until the end to see the full collection.

Summary

The creator performs a countdown while showcasing various fidget toys and putty products, including Earth Putty and Aaron's Scented Putty. Each item is briefly held up and manipulated to demonstrate its texture.

Structure

1Introduction of the top 10 list
2Rapid-fire countdown from 10 to 1
3Demonstration of various fidget toys and putties
4Final reveal of the last item

Original caption

my top ten fidgets and squishies but I def got the order wrong #fidgettoys #fidgets #asmr #squishy #putty

More from @des_pimie

Product placement

Earth Putty (a) acts: the creator demonstrates the texture and consistency of the putty by pulling it out of its container; removing it would change the content of the video. Aaron's Scented Putty (a) acts: the creator displays the container and demonstrates the putty's texture; removing it would change the content of the video.