If you're a makeup beginner and you struggle with doing eyeliner, I am about to save your life.

@ellen_porterr

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SoundTikTok sound · original sound - ellen_porterr

Promoted product

Stamp eyeliner pen

Why it worked

The video addresses a common, relatable pain point for makeup beginners and offers a simple, visual solution that provides immediate gratification.

Summary

The creator demonstrates a stamp eyeliner pen designed to help makeup beginners achieve a perfect wing easily. She shows how to use the tool and directs viewers to the TikTok Shop link in the orange basket.

Structure

1Identify the problem of struggling with eyeliner
2Introduce the stamp eyeliner pen
3Demonstrate the application process
4Highlight the ease of use
5Direct viewers to the product link

Product placement

(a) Stamp eyeliner pen: It ACTS as it is demonstrated being applied to the eyelid to create a perfect wing. Removing it would change the entire purpose of the video.

Call to action

I will leave a link in the orange basket

On-screen text

Never mess up your eyeliner ever again with this!

Original caption

Never mess up your eyeliner ever again with this! Linked below #makeup #Eyeliner #makeuptutorial #makeupforbeginners

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Transcript

If you're a makeup beginner and you struggle with doing eyeliner, I am about to save your life. This here is a stamp eyeliner pen and you're going to be able to do eyeliner no matter where you are, never make any mistakes ever again. Like, sorry, hello, look at that. It is so, so simple. So this here is a stamp eyeliner pen, comes one for your left eye, one for your right eye. You literally just stamp it on, it's that simple. So if you struggle with eyeliner or you just can never do it, this is your new best friend. So I will leave a link in the orange basket.