Why it worked
The post leverages high-engagement, polarizing content about the British Royal Family, using a simple, provocative categorization structure that encourages viewers to identify with or debate the sentiment expressed in each slide.
Summary
A slideshow of photos featuring various members of the British Royal Family, categorized by captions expressing different sentiments toward Princess Diana. The images contrast different royals with the text overlays "I hate Diana," "We respect Diana," and "We love Diana."
Structure
- 1Introduction of the 'I hate Diana' sentiment with photos of Camilla
- 2Transition to the 'We respect Diana' sentiment with photos of Charles, the Queen, Princess Margaret, and Meghan Markle
- 3Conclusion with the 'We love Diana' sentiment featuring Prince William, Kate Middleton, Prince Harry, and Princess Anne
On-screen text
I hate Diana
We respect Diana
We love Diana