OH, NO.

@theputzin

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SoundTikTok sound · original sound - theputzin

Promoted product

Arctic Drive

Explore and survive in the Arctic, where your car is the only thing keeping you alive. Arctic Drive is a 1–4 player co-op survival sim set in a procedurally generated winter wilderness. Find supplies, repair your rig, and haul it all onwards with only one hope left: there must be safety out there.

Why it worked

The video uses a high-energy, relatable gaming commentary style that highlights unique and humorous game mechanics, making the product feel engaging and fun to play.

Summary

The creator plays a demo of the survival game Arctic Drive, showcasing its mechanics like vehicle maintenance and survival needs. He encourages viewers to wishlist the game on Steam ahead of its early access release.

Structure

1Introduction to Arctic Drive demo
2Demonstration of vehicle repair mechanics
3Demonstration of survival needs (peeing)
4Exploration of the game world and finding a body

Original caption

THIS ARCTIC SURVIVAL GAME IS INSANE #arcticdrivegame #demo #survivalgame #ad #paidpartnership

More from @theputzin

Product placement

(a) Arctic Drive: The game being played, operated, and demonstrated. Removing it would change the entire video. (b) Steam: The platform where the game is hosted and wishlisted. Removing it would change the call to action.

Call to action

Wishlist Arctic Drive on Steam.

On-screen text

OH, NO. ARCTIC DRIVE DEMO OUT NOW PLAY IT BEFORE IT LEAVES STEAM NOVEMBER 1ST ROADMAP THE WORLD MAY HAVE ENDED, BUT WE'RE JUST GETTING STARTED EARLY ACCESS NOVEMBER 25TH HEY, GUYS. ARCTIC DRIVE DEMO JUST CAME OUT TODAY. YOU CAN PLAY WAY UP TILL NOVEMBER 1ST. GUYS ARE WISHLIST IN THAT ON STEAM, BECAUSE THE EARLY ACCESS RELEASE IS ON NOVEMBER 25TH LET'S GET INTO THE GAME. EARLY ACCESS NOVEMBER 25TH 2026 STEAM You need to pee YOU NEED TO PEE? ALRIGHT, HOLD ON. I GOTTA STOP AND PEE I GUESS. APPARENTLY. APPARENTLY THAT'S A THING. HOLD ON. TAKE A QUICK WHIZ. I DIDN'T EVEN NOTICE THE TOILETTRY ICON ON THE TOP LEFT. THAT'S HILARIOUS. DON'T HURT MY TIRE. ARE WE GOOD? OKAY, I THINK WE'RE GOOD. NO BATTERY. NO, DON'T DO THIS TO ME. OKAY, WE'RE GOOD. I THINK WE'RE GOOD. OH, NO. OKAY, WAIT. WE'RE GOOD. WE'RE GOOD. WE'RE GOOD. ALL RIGHT, WE'RE PULLING UP TO SOMETHING. THIS LOOKS LIKE IT MIGHT BE OUR CAR. NOT SURE. FIND OUT WHAT HAPPENED TO BRIAN. UH. OH, THAT'S NOT GOOD. OKAY, MORE BLOOD. ALL RIGHT, WE'RE FOLLOWING THE BLOOD. OH, BRIAN. OH, GOD. I'M SORRY, MY FRIEND. UM. BRIAN FUCKING DITCHED US. WHY ARE WE SORRY ABOUT THIS GUY?

Transcript

Oh, no. Oh. Oh, no. Hey, guys. Putzin here. Today we're playing Arctic Drive. Demo just came out today. You can play the demo all the way up till November 1st, and make sure you guys are wishlist in that on Steam, because the early access release is on November 25th. And yeah, let's get into the game. You need to pee? Alright, hold on. I gotta stop and pee, I guess, apparently. Apparently that's a thing. Hold on. Take a quick whiz. I didn't even notice the toiletry icon on the top left. That's hilarious. Don't hurt my tire. Are we good? Okay, I think we're good. No battery. No, don't do this to me. Okay, we're good. I think we're good. Oh, no. Okay, wait. We're good. We're good. We're good. All right, we're pulling up to something. This looks like it might be our car. Not sure. Find out what happened to Brian. Uh. Oh, that's not good. Okay, more blood. All right, we're following the blood. Oh, Brian. Oh, god. I'm sorry, my friend. Um. Brian fucking ditched us. Why are we sorry about this guy?