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640Silent UGCOther hookLifestyle
Hook
Todays @Costco Wholesale find; cookies and cream cupcakes
@lalavilla_
1.5K followers · usually 415 views a post
Views
264.9K
Likes
20.2K
Comments
107
Shares
8.9K
Promoted product
Costco Cookies and Cream Cupcakes
Why it worked
The video leverages the high-intent 'Costco finds' trend, providing immediate visual gratification for shoppers looking for new, limited-time bakery items.
Summary
The creator shares a quick video showcasing a new bakery item found at Costco. The video focuses on the packaging and price of the cookies and cream cupcakes.
Structure
- 1Close-up of cupcake display
- 2Panning over the product packaging
- 3Focus on the price tag and ingredients
Product placement
Costco Wholesale: appears as the store location and brand of the cupcakes. Removing it would change the context of the video as it is a store-specific product haul. The cupcakes themselves are the product being showcased.
On-screen text
COOKIES + CREAM CUPCAKES W/BUTTERCREAM ICING 12CT122514
$8.99
Original caption
Todays @Costco Wholesale find; cookies and cream cupcakes #costcohaul #costcofinds #newatcostco #costco #costcocupcakes