Why it worked
The video uses a relatable 'POV' format combined with a humorous juxtaposition of a formal wedding setting and high-energy, unconventional music.
Summary
A man dressed in a suit stands at an altar, initially looking emotional, before reacting to music playing in the background.
Structure
- 1Man stands at altar in a suit
- 2Man wipes away a tear
- 3Man reacts to music playing
- 4Man starts dancing
On-screen text
POV: you're at the altar and your wife walks out to 2021 Yeat