Why it worked
The video leverages a popular, seasonal, and highly specific pet product that appeals to dog owners, combined with a clear, urgent call to action.
Summary
The creator shows off a Lamb Chop-themed advent calendar for dogs and encourages viewers to go to Petco to purchase it. The video features close-up shots of the product packaging.
Structure
- 1Creator displays the Lamb Chop advent calendar
- 2Close-up shots of the product packaging
- 3Text overlay encourages viewers to visit Petco
Product placement
Petco: (a) ACTS — the creator explicitly directs viewers to this store to purchase the specific advent calendar shown. Removing this name would change the call to action of the video. Lamb Chop Plush Dog Toy Advent Calendar: (a) ACTS — the product is the central focus of the video, shown in its packaging and identified as the item to purchase. Removing this would remove the subject of the video.
Call to action