YOU WON'T BELIEVE THE RATING I GAVE THIS PIZZA

@disneyparksdiy

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Promoted product

Pizza Safari

Why it worked

The video leverages a popular, relatable setting (Disney Parks) and a polarizing food review format to drive engagement through curiosity and shared experiences.

Summary

A creator reviews a personal pan pizza from Pizza Safari at Disney's Animal Kingdom, ultimately giving it a low rating of 3.5 out of 10. He compares the quality to a frozen Lunchable pizza.

Structure

1Introduction of the pizza from Pizza Safari
2Discussion of price and portion size
3Tasting and folding the slice
4Comparison to Ellio's pizza
5Final rating and verdict

Product placement

Pizza Safari (a restaurant in Disney's Animal Kingdom) — it ACTS as the source of the pizza being reviewed and rated. Removing it would change the video's subject. Disney (the brand) — it merely APPEARS as a logo on the creator's shirt. Removing it would not change the video.

Original caption

Is the Animal Kingdom pizza perfection—or a pass? #disney #pizza #disneyparks

More from @disneyparksdiy

On-screen text

PIZZA PERFECTION OR A PASS? YOU WON'T BELIEVE THE RATING I GAVE THIS PIZZA

Transcript

You won't believe the rating I gave this pizza from Pizza Safari here in the Animal Kingdom. Now, this is a personal pan pie. It's about 12 bucks for this. I guess it's a decent sized portion once you get used to theme park food pricing. But it's all about the taste, and just a taste, because I'm losing weight. See if we can do this with some semblance of elegance. I don't know what kind of cheese pull we're gonna get. Oh, for dramatic effect. Now, I always I always fold the slice. It's just the way I was raised. It's doughy. This is like a step below Ellio's pizza. Remember Ellio's pizza? This is literally just use this. I'm gonna use this like like like bread chopsticks to get a little more of that sauce and cheese. No. No. 3.5. 3.5. This is not pizza. This is this is out of like a Lunchable.