Why it worked
The video uses high-quality, satisfying close-up shots of the baking process, which is a popular format for food content on TikTok.
Summary
A video showing the process of baking matcha cookies with a white chocolate matcha ganache filling. The creator demonstrates mixing the dough, shaping the cookies, baking them, and adding the ganache.
Structure
- 1Mixing cookie dough ingredients
- 2Adding matcha powder to the dough
- 3Chopping white chocolate
- 4Preparing the ganache
- 5Baking and filling the cookies
On-screen text
Matcha cookies 🍪
with matcha white choc ganache