How it started Vs

@lamasonee

116.9K followers · usually 821 views a post

Views

109.5K

Likes

4.0K

Comments

7

Shares

72

SoundTikTok sound · original sound - softly.overlay

Promoted product

Seoul 1988 Retinal

K-SECRET SEOUL 1988 Serum 30ml targets slow aging, improves skin elasticity, and provides pore care. Formulated with Retinal Liposome 2% and Black Ginseng.

Why it worked

The video uses a classic, high-performing 'before and after' visual transformation format to provide immediate, tangible proof of the product's efficacy.

Summary

The creator demonstrates a before-and-after transformation of their skin's stretch marks using Seoul 1988 Retinal serum. The video highlights the product's application and its purported benefits for skin firmness and repair.

Structure

1Show initial state of stretch marks
2Demonstrate application of Seoul 1988 Retinal
3Show improved skin appearance
4Display product packaging

Product placement

(a) Seoul 1988 Retinal: The creator applies this serum to their skin to treat stretch marks, demonstrating its use and claiming it helps with collagen production and skin repair. This product acts as the subject of the video; removing it would remove the entire purpose of the video. (b) K-Secret: The brand name appears on the product packaging and in the caption; it is the manufacturer of the serum.

Original caption

Stretch Mark eraser.. Stretch marks are actually micro-tears in your skin. Stop wasting time with basic body lotions. Instead use Ksecret Seoul 1988 Retinal serum. It has 2% retinal liposome which helps boost collagen production, smooth out uneven skin and help diminish the appearance of stretch matks over a time and there is black ginseng in which helps skin firmness and repair to smooth out stretch marks.. #SEOUL1988, #KSECRET, #KSECRET100Supporters, #stretchmark @KSECRET GLOBAL