Why it worked
The video leverages a trending topic (protests in France) combined with a high-engagement 'ranking' format and popular pop-culture characters to capture viewer attention.
Summary
A video montage showcases various people dressed in cosplay costumes at a protest in Paris, ranked from seventh to first place. The video uses a slowed version of the song REDLINE as background music.
Structure
- 1Introduction of the ranking concept
- 2Display of Power Rangers, Piccolo, and Batman cosplayers
- 3Display of Deadpool, Thanos, and Midas cosplayers
- 4Reveal of the top-ranked Napoleon cosplayer
On-screen text
Best protest cosplay so far
power rangers: 7th
piccolo: 6th
batman: 5th
deadpool: 4th
Thanos: 3rd
midas: 2nd
napoleon: 1st