Why it worked
The video leverages the high interest in celebrity beauty routines and the 'seconds' hook to promise a quick, relatable tutorial, driving engagement from fans.
Summary
A short video montage shows Ariana Grande applying eyeliner in various clips. The video is a fan-made compilation focusing on her makeup routine.
Structure
- 1Montage of Ariana Grande applying eyeliner
- 2Fast-paced cuts of different makeup looks
- 3Final shot of the completed eyeliner
On-screen text
Ariana doing her eyeliner in seconds