Why it worked
The video uses a highly recognizable pop culture meme to create a relatable, humorous take on a trending local news event, which encourages shares and engagement.
Summary
A humorous video uses a clip of Loki walking through a portal to represent people in Cornwall heading to work during Storm Austen. The video relies on a popular meme format to comment on current weather conditions in the UK.
Structure
- 1Text overlay introduces the scenario
- 2Clip of Loki walking through a portal plays
- 3Humorous association between the clip and the storm is made
On-screen text
mfs in cornwall who have work at 7 in the morning walking through Storm Austen: