Purse water bottle!! 👜

@mckenzyhunter

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SoundTikTok sound · original sound - mckenzyhunter

Promoted product

Hydro Flask

2 videos2 creators

Why it worked

The creator addresses a relatable, specific pain point—the inconvenience of carrying bulky water bottles—with a humorous, self-aware tone that disarms potential criticism.

Summary

The creator showcases a tiny Hydro Flask water bottle that fits inside her purse, explaining its convenience for quick sips while out and about. She demonstrates how it fits into her bag and addresses potential criticism about its small size.

Structure

1Introduction of the problem: carrying water bottles is inconvenient
2Demonstration of the purse's capacity
3Introduction of the tiny Hydro Flask
4Comparison of the bottle size to her hand
5

Original caption

#pursewater Don’t even get at me, it’s so adorable and better than buying plastic @hydroflask #microhydroflask #hydroflaskmini #smallwaterbottles #hydroflask

More from @mckenzyhunter

Product placement

Hydro Flask (a) acts: the creator demonstrates the product's size, capacity, and how it fits into her purse. Coach (b) appears: the brand logo is visible on the purse, which is used as a container for the product. Removing the Coach logo would not change the video.

On-screen text

Purse water bottle!! 👜

Transcript

I'm not a big water bottle carrying girl. In fact, I never bring a water bottle out, so I got this. I want to keep everything in my purse. This purse can fit an entire novel. It can fit my wallet, my keys, my AirPods, my phone, whatever. And I was like, you know what would be so good? Just a little bit of water. You're grocery shopping, you're at the mall or something, and you're like, I just want a little sip of water. Like, I don't want to have to go buy a water bottle that doesn't fit in my purse. So I got this. Look at this tiny little water bottle. Size is my hand. How many ounces is it? Let me look. 6.7 ounces or 200 milliliters. Just enough to have a little and it fits literally right in here. Some of you are going to be like, that is dumb as fuck. That's not enough water. What are you going to do with that? I'm going to refill it. Also, want a purse water bottle? This is the Hydro Flask Micro Hybrid. Don't make fun of me. If you make fun of me, I'm blocking you. Bye.

I knew better. Never again and that’s what I get for even considering supporting