Why it worked
The post uses a relatable, meme-style format to build anticipation through a listicle, then subverts expectations with a spiritual message that resonates with the creator's established audience.
Summary
The post uses a series of images showing increasingly expensive meals to represent different socioeconomic classes, ending with an image of Jesus on the cross labeled 'Infinite abundance'.
Structure
- 1Comparison of food across socioeconomic classes
- 2Progression from 'Poor' to 'Billionaire'
- 3Final slide shifts to a religious message
On-screen text
Poor:
Middle class:
Upper middle class:
Upper class:
Millionaire:
Billionaire:
Infinite abundance † †