I went back for the $100 vase at the yard sale and they still had it thankfully, so I got it of course.

@officially_jayleen

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Promoted product

NeeDoh

Explore NeeDoh stress balls and fidget toys, including Nice Cube, Gumdrop, Niceberg, character shapes, colors, and seasonal styles.

68 videos40 creators

Why it worked

The video leverages the popular 'unboxing' and 'ASMR' trends, combined with a relatable 'is it worth it' narrative that keeps viewers engaged to see if the expensive purchase pays off.

Summary

The creator unboxes a $100 vase filled with various squishy fidget toys, specifically testing and reviewing several Needoh products. She evaluates the quality and authenticity of each item, ultimately concluding that the collection was not worth the $100 price tag.

Structure

1Introduction to the $100 yard sale vase
2Unboxing and testing the first few squishies
3Identifying and testing Needoh products
4Reviewing the quality of homemade vs branded items

Original caption

$100 yard sale squishy vase unboxing!👀😩 #scam #success #needoh #unboxing #fypシ

More from @officially_jayleen

Product placement

Needoh: A brand of squishy fidget toys. It ACTS as the creator unboxes, squeezes, and evaluates the quality of several Needoh products found inside a vase. Removing these would change the video entirely as they are the subject of the unboxing.

On-screen text

$100

Transcript

I went back for the $100 vase at the yard sale and they still had it thankfully, so I got it of course. The lady said that there is one guaranteed Needoh in here, which I think it's the top one right there, so I'm excited. It left some of the I don't know if it tore off some of the Needoh or if it I think that's part of the Oh yeah, part of the tape got taped to the Needoh. The bottom looks like it's been glued. Okay. Is it real? It's real. Okay, we got one real Needoh. Okay, I guess that so far is a good start. Next thing in here is a little butter. Ooh. It's cute. I like it. It's pink. A carrot. Not too bad, definitely like a dollar though. Lots of hair on this one. Ooh, this one's been glued as well. Looks really bad. Okay, it has a good crunch. Has a lot of air in it though. A banana. A lot of squishy. It's deflated a lot. Super cute. We got this little looks like a DIY. Ooh, it's popped. Oh, it sounds so good. It's popped though. That is so annoying. Have some good ASMR. We got this one. Looks like another homemade. Ooh, it's crunchy. Kind of smells good. Not too bad, but definitely not worth $100. Look at this. What is this? Ooh, it's a Needoh. This is a mini Needoh ripples. Okay, there's two Needohs in here. Better be for 100 bucks. Second to last one, we got a cheese. Slushy cheese. Super airy, but feels pretty good. Okay, another DIY. Ooh. There's like little balls in there. Feels good. I like this one. Not too bad for 100 bucks, plus the one that ripped though, so that one wasn't good, but