Why it worked
The use of a high-contrast '0₴' (zero currency) graphic combined with a recognizable product creates a strong curiosity gap that incentivizes users to click through to the platform's sale page.
Summary
A promotional image post for Temu's Black Friday sale, featuring a digital tire gauge as an example of a product that can be obtained for free with qualifying purchases. The creator uses the visual of a man holding the gauge to draw attention to the platform's promotional offer.
Structure
- 1Hook slide highlighting Temu and a 0₴ price point
- 2Visual demonstration of a digital tire gauge as a potential gift
- 3Call to action directing users to the promotion page
Product placement
Temu: (a) ACTS — the video promotes the platform's Black Friday sale and the ability to get items for free (0₴) with qualifying purchases. Removing it would change the entire premise of the video. Digital Tire Gauge TG105: (a) ACTS — it is the specific product being demonstrated as a potential free gift from the platform. Removing it would remove the specific example of the promotion.
Call to action
Виберіть подарунок(ки) на сторінці акції з відповідними замовленнями.
On-screen text
TEMU
Хіти Чорної п'ятниці
0₴
DIGITAL TIRE GAUGE TG105
Ліцензований контент. Виберіть подарунок(ки) на сторінці акції з відповідними замовленнями. Необхідна сума покупки визначається вартістю подарунка. Діють правила та умови.