How is Ulta giving away all of this for under $30!?

The video leverages a high-value, low-cost discovery hook that appeals to bargain hunters, combined with a fast-paced, tactile demonstration of the product's contents.

The creator showcases a 43-piece makeup set from Ulta Beauty, highlighting its various compartments and products while expressing surprise at its low price point. She concludes by offering to provide a link for viewers to purchase the set.

Ulta Beauty (a) acts: the creator demonstrates the contents of an Ulta Beauty branded makeup set, showing its compartments, eyeshadows, and lip products. Removing this would change the video as the product is the subject of the review. Joybright (a) acts: the brand name is visible on the makeup products inside the set, which the creator demonstrates. Removing this would change the video as it identifies the specific items being reviewed.