Why it worked
The video uses a relatable 'before and after' transformation narrative that addresses a common pain point (sun damage) to encourage healthy skincare habits.
Summary
The creator shares a before-and-after transformation of their skin, attributing the improvement to the consistent use of sunscreen. The video serves as a personal testimonial about skincare habits rather than a product promotion.
Structure
- 1Creator shows current skin condition
- 2Creator shows past skin damage
- 3Creator demonstrates applying sunscreen
- 4Creator shows final clear skin result
Product placement
Dr. Althea (a skincare brand) appears as a tag in the caption. It does not act in the video, nor is it demonstrated. Removing the tag would not change the video content. none.
On-screen text
My skin because I overcame the fear of sunscreen
I previously normalized looking this burnt
started applying and reapplying
Look at me now