So you dip it in the pink lotion, you pull it out, and then you apply it directly to anywhere that you have a spot or pimple.

@ameliastiktoks7

26.5K followers · usually 1.3K views a post

Views

3.6M

Likes

21.7K

Comments

74

Shares

2.9K

SoundTikTok sound · original sound - ameliastiktoks7

Promoted product

Medicube 3H Drying Lotion

Overnight Drying Lotion, Targeted Spot Care, Calming & Soothing Care, Calamine, Centella, Tea Tree, All Skin Types, Troubled Skin & Oily-Prone Skin

Why it worked

The video uses a clear 'before/after' logic and a direct comparison to a well-known, inferior alternative to create a compelling value proposition for a specific skincare product.

Summary

The creator demonstrates and reviews the Medicube 3H Drying Lotion, highlighting its effectiveness and value compared to American alternatives. She encourages viewers to check the link in the video to purchase it while it is on sale.

Structure

1Demonstration of application
2Comparison to American drying lotions
3Explanation of benefits and ingredients
4Value proposition regarding product volume
5

Original caption

So glad you actually get more product #tiktokmademebuyit #dealdrops #medicube #koreanskincare #dryinglotion

More from @ameliastiktoks7

Product placement

Medicube 3H Drying Lotion: (a) ACTS — the creator demonstrates how to dip a cotton swab into the bottle, apply it to spots, and explains its benefits (rapid reduction, oil absorption, pore unclogging) compared to an American version. Removing it would change the video entirely. Kylie Jenner: (b) APPEARS — a photo of her is shown as a celebrity endorsement. Removing it would not change the video's core function.

Call to action

I'll try leave the link down there but I reckon it's going to sell out by next week.

On-screen text

New korean spot treatment

Transcript

So you dip it in the pink lotion, you pull it out, and then you apply it directly to anywhere that you have a spot or pimple. Yes, the Koreans have just come out with a better version of the American drying lotions for spots and pimples. And you've probably seen celebrities like Kylie Jenner use this. That's because this is going to help to dry out your spots in three hours. So you're not going to have to wait a week for your spot to disappear anymore. And if you're wondering why you would even go for the Korean version over the American version, look how much product you get in the American version. It's literally like 80% alcohol. That's why the Koreans have come out with a new version where you get way more of the lotion than you do of the alcohol. So not only is it on sale on TikTok this week so it's actually cheaper to buy, it also is going to last way longer because you're getting way more product in there. If you want to see if it's one still in stock and two also on sale when you see this video, I'll try leave the link down there but I reckon it's going to sell out by next week.