Why it worked
The video uses a high-energy, relatable game format with a funny visual gag (the long cardboard arms) that encourages viewers to watch until the end to see the outcome.
Summary
Two people play a game of Rock, Paper, Scissors using cardboard boxes as extended sleeves. The loser of each round has to eat a piece of fruit or a corn dog.
Structure
- 1Participants put on cardboard sleeves
- 2Game of Rock Paper Scissors begins
- 3Loser eats a snack
- 4Game continues until all food is gone
Product placement
Chewy (a pet supply retailer) appears as the branding on the cardboard boxes used as props. Removing these boxes would not change the video, as they are used as generic cardboard sleeves for a game. none.
On-screen text
Rock, Paper, Scissors, Shoot!