I was losing it because my fiance told me she got an email from her job that said on Tuesday everybody come to the office we're doing free Chipotle as a team building thing.

@mattpenacomedy

15.1K followers · usually 615 views a post

Views

102.2K

Likes

4.2K

Comments

115

Shares

1.1K

SoundTikTok sound · original sound - mattpenacomedy

Promoted product

Matt Pena Comedy Mailing List

Sign up to let me know where I should perform!

Why it worked

The video uses a highly relatable and frustrating corporate workplace anecdote to build rapport before seamlessly transitioning into a personal brand promotion.

Summary

The creator tells a funny story about his fiancee failing a corporate phishing test that used a fake Chipotle order as bait. He then pivots to promoting his live comedy shows and his email list for show updates.

Structure

1Creator introduces the phishing story
2Describes the fiancee's failed test
3Critiques the company's phishing tactic
4Pivots to promoting live comedy shows
5Delivers CTA for email list

Original caption

See me live! Sign up for my email list with the link in my bio #corporatelife #email #phishing #comedyvideo #funnystory

More from @mattpenacomedy

Product placement

Chipotle: (a) it ACTS — the creator describes his fiancee using the Chipotle website to place an order as part of a phishing test. Removing the name would change the story, as the specific brand is the bait used in the phishing campaign. Matt Pena Comedy Mailing List: (a) it ACTS — the creator explicitly pitches his email list in the second half of the video and directs viewers to the link in his bio to sign up for comedy show updates. Removing this would remove the CTA.

Call to action

Sign up for my email list with the link in my bio

On-screen text

I WAS LOSING IT BECAUSE MY FIANCE GOT AN EMAIL FROM HER JOB THAT SAID ON TUESDAY EVERYBODY COME TO THE OFFICE WE'RE DOING FREE CHIPOTLE AS A TEAM BUILDING THING AND SHE GOT SO EXCITED SHE PUT IN HER ORDER AND EVERYTHING AND THEN SHE WENT TO WORK ON TUESDAY AND IT TURNS OUT IT WAS ONE OF THOSE PHISHING EMAIL TESTS AND SHE FAILED MISERABLY SO NOW SHE HAS TO SIT IN ON A THREE HOUR COURSE TO LEARN ABOUT THE DANGERS OF CLICKING ON DANGEROUS EMAILS BUT IN HER DEFENSE I THINK IT'S DEMONIC THAT FOR A PHISHING EMAIL CAMPAIGN THAT THE COMPANY LET HER GO TO THE CHIPOTLE WEBSITE AND FILL OUT HER ORDER LIKE IT WAS NORMAL I THINK THAT IS NEXT LEVEL MIND F*CKERY BY THE COMPANY

Transcript

I was losing it because my fiance told me she got an email from her job that said on Tuesday everybody come to the office we're doing free Chipotle as a team building thing and she got so excited she put in her order and everything and then she went to work on Tuesday and it turns out it was one of those phishing email tests and she failed miserably so now she has to sit in on a three hour course to learn about the dangers of clicking on dangerous emails but in her defense I think it's demonic that for a phishing email campaign that the company let her go to the Chipotle website and fill out her order like it was normal I think that is next level mind f*ckery by the company. Okay, if you like that video, I do live storytelling comedy shows where I flesh out the material much more, it's way funnier, way more interesting. So if you like all that, sign up for my email list, which is in the link in my bio on my profile page. Thank you guys for watching, and come to a live show.