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~89.7Talking HeadContrarian hookEntertainment
Hook
This song in Fortnite>>
@undiscovered_rm
14.1K followers · usually 521 views a post
Views
113.9K
Likes
27.9K
Comments
169
Shares
2.7K
Why it worked
The video leverages the popularity of a specific song and its association with a massive gaming community to drive engagement through relatability.
Summary
A creator dances to a song while noting that it is featured in the video game Fortnite.
Structure
- 1Creator dances to music
- 2Text overlay identifies the song's presence in Fortnite
Product placement
Fortnite: a video game. It merely APPEARS as the context for the song being discussed. Removing it would change the topic of the video.
On-screen text
This song in Fortnite>>
Transcript
This song in Fortnite>>
Original caption
#fyp #music #fortnite
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