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Hook
Nemu SLAI OLAI x ILLIT Family Pack di minimarket!
@miauw3110
11.8K followers · usually 1.9K views a post
Views
525.1K
Likes
2.0K
Comments
23
Shares
68
Why it worked
The video leverages the popularity of the K-pop group ILLIT by featuring their branding and collectible photocards, which creates excitement and encourages viewers to purchase the product to collect the items.
Summary
The creator showcases a limited edition Slai O'lai x ILLIT family pack found at a local minimarket. She highlights the taste, texture, and the included collectible photocard, encouraging viewers to purchase it at Alfamart.
Structure
- 1Discovery of product at store
- 2Review of taste and texture
- 3Reveal of collectible photocard
- 4Call to action to purchase at Alfamart
Product placement
Slai O'lai (a) acts: the creator shows the product, opens the packaging, eats the biscuits, and describes the taste and texture. Removing it would change the entire video. Alfamart (a) acts: the creator shows the store shelves and explicitly directs viewers to visit it to purchase the product. Removing it would change the call to action.
Original caption
Cemilan buat di rumah udah aman 🍪💕 SLAI OLAI x ILLIT Family Pack cocok buat nemenin waktu santai bareng keluarga. Terus ada bonus photocard ILLIT juga, jadi makin asyik pas buka kemasannya. Nggak cuma ngemil, ada bonus yang bisa dikoleksi juga! @Biskuit Slai O'lai #ILLITLOVESLAIOLAI #ILLITSUKASLAIOLAI #SlaiOlaiBanyakRasa
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