2021 GUYS WAS THE YEAR I DECIDED I WAS NOT GOING TO HIDE ANYMORE

@onyxhair_by_nelly

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SoundTikTok sound · original sound - onyxhair_by_nelly

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Why it worked

The video uses a personal storytelling format that builds trust and authenticity, making the business growth feel relatable and aspirational rather than purely transactional.

Summary

The creator reflects on the growth of her hair business, Onyx, during 2021, highlighting her decision to invest in her personal brand and team. She showcases her products and business operations to illustrate the company's development.

Structure

1Reflecting on 2021 as a turning point
2Investing in personal branding and business growth
3Hiring the first team members
4Celebrating business success

Original caption

2021 was the year I stopped hiding and started showing up for my business. I took Onyx everywhere I went, reinvested what I earned from acting, and invested in myself too. I wanted people to see the face behind the brand, and I was ready to be seen. That year, Onyx grew in ways I’ll always be grateful for. I hired my first team, welcomed about six people into the business, and we even celebrated Christmas together. Looking back, it wasn’t just a year of growth. It was the year I began to believe in what Onyx could become. And this was only the beginning. ✨ Onyx at 7. A journey built on courage, growth, and showing up.

More from @onyxhair_by_nelly

Product placement

Onyx (a hair brand): (a) ACTS — the creator demonstrates her hair products, shows her inventory, and discusses the growth of her business, Onyx. Removing it would change the entire subject of the video. WhatsApp: (a) ACTS — it is the specified channel for ordering products. Removing it would remove the call to action.

Call to action

ORDERS ONLY VIA WHATSAPP

On-screen text

2021 GUYS WAS THE YEAR I DECIDED I WAS NOT GOING TO HIDE ANYMORE I TOOK MY BUSINESS EVERY SINGLE PLACE I WENT TO I INVESTED BACK ALL THE MONIES I MADE FROM ACTING I ALSO STARTED INVESTING IN MY LOOKS MY SKIN MY CLOTHES BECAUSE I REALIZED PEOPLE LIKED TO FEED THEIR EYES FIRST SO I MADE SURE EVERY SINGLE TIME I'M ABOUT TO LIKE MAKE A VIDEO OR ANYTHING I LOOKED SUPER GOOD MY MAKEUP WAS GOOD I THINK 2021 WAS ACTUALLY THE YEAR MY BUSINESS PICKED AND ALSO THE YEAR I HIRED MY FIRST STAFF I THINK I HIRED ABOUT SIX STAFF THAT YEAR AND WE CELEBRATED OUR CHRISTMAS PARTY TOGETHER YEAH IT WAS A BEAUTIFUL YEAR

Transcript

2021 guys was the year I decided I was not going to hide anymore. I took my business every single place I went to. I invested back all the monies I made from acting. I also started investing in my looks, my skin, my clothes, because I realized people liked to feed their eyes first. So I made sure every single time I'm about to like make a video or anything, I looked super good, my makeup was good. I think 2021 was actually the year my business picked and also the year I hired my first staff. I think I hired about six staff that year and we celebrated our Christmas party together. Yeah, it was a beautiful year.

She’s long, silky, and giving that “expensive taste”. 22” Mirror Straight Highli