@aleshasinfluence — 636x breakout

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No move over. Stay right there.

@aleshasinfluence

27.0K followers · usually 832 views a post

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Why it worked

The video leverages the high interest in speculative Apple hardware, using a high-quality render that mimics the Apple Store environment to create a convincing, viral-worthy "leak" or concept demonstration.

Summary

A creator demonstrates the features of a fictional foldable iPhone model, the "iPhone Duo," while in an Apple Store. The video highlights the device's multitasking and display capabilities as a potential future product.

Structure

1Creator demonstrates the folding interface of a fictional iPhone Duo.
2Creator shows off split-screen multitasking and custom widgets.
3Creator discusses the utility of the foldable form factor.
4Creator expresses desire for the device.

Product placement

(a) iPhone Duo (fictional/speculative product): The creator demonstrates its folding interface, split-screen multitasking, and custom clock widgets. The device is the central subject of the video, and the creator's interaction with it is the primary content. Removing it would leave the video without a subject. (b) Apple: The Apple logo appears on the back of the device and on the employee's badge. This is incidental branding.

On-screen text

No move over. Stay right there. I do this one today with my wife. I'm not doing it no more. You can see yourself, bruh. What are we talking about here? I need this. Oh my god. See what you want. So you have to be with you. Oh my god. I can take home, girl. Take home the picture. What are we talking about here? You want to go text somebody, right? The little mini laptop. Oh my god. Yes. Yes. It's all those. So meaning like, once somebody explains to you like, why would I just want this phone? But no, it makes sense. Meaning, why my wife is like that. I don't want a foldable phone. All right, I'll show you what a foldable phone. Look. Stop. Let's have a key. What are we talking about here? Oh my god. So it makes sense if you're that user. Like I said, me, I'm not going to get the next one, right? But my wife, that's for her. Yeah. If she knows how to use it. And then you have full up. You just have that side and you have that side. I need this phone. Obsessed.

Original caption

@apple I fear you outdid yourself with the duo 😩 This iPhone is sick!! #iphoneduo #newiphone #fyp