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Hook
We did the ugly pants exchange at the airport again 😂
@espn
61.8M followers · usually 77.1K views a post
Views
6.7M
Likes
1.2M
Comments
2.4K
Shares
83.7K
Why it worked
The video relies on high-energy, relatable humor and the visual spectacle of the absurd outfits to create a viral, shareable moment.
Summary
A group of friends at an airport terminal participate in a prank where they exchange and wear increasingly ridiculous and ugly pants. The video captures their reactions and the amusement of fellow travelers as they walk through the terminal in their new outfits.
Structure
- 1Friends gather at an airport terminal
- 2The group begins exchanging ugly pants
- 3Each friend models their new ridiculous outfit
- 4The group laughs at the absurdity of the prank
Product placement
Supreme (clothing brand) - appears as a logo on a sweatshirt; removing it would not change the video. Hellstar (clothing brand) - appears as a logo on a t-shirt; removing it would not change the video.
On-screen text
We did the ugly pants exchange at the airport again 😂
Original caption
This is amazing 😂 (via @Brotherofcolor) #espnsocial #funny #friends #prank
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