ELLA18.COM

@ella18_official

1.3M followers · usually 1.5K views a post

Views

180.9K

Likes

2.1K

Comments

34

Shares

131

SoundTikTok sound · original sound - ella18_official

Promoted product

Ella18 Jewelryella18.com

Exquisite and Affordable Jewelry. S925 Silver Earrings, Necklaces, Rings. S999 Silver Earrings, Necklaces, Rings. 18K Gold Jewelry, Earrings, Necklaces, Rings.

61 videos

Why it worked

The video uses a high-quality, aesthetic close-up to highlight the product's design, making it visually appealing and easy for the viewer to see the quality before being directed to the shop.

Summary

A close-up video demonstrates a pair of gold-toned earrings with blue stones being put on by a model. The video serves as a product showcase for the jewelry brand Ella18.

Structure

1Close-up of earrings
2Model puts on earrings
3Display of jewelry brand URL

Product placement

Ella18 Jewelry (a) ACTS: the earrings are being demonstrated, placed in the ear, and shown as a product for sale. Removing the brand name and the product itself would change the video entirely as it is a product showcase.