Promoted product
zigzag headband
Why it worked
The video leverages a 'life hack' format that promises to correct a common, relatable mistake, making the content highly shareable and engaging.
Summary
The creator demonstrates a new, improved way to wear a zigzag headband by flipping it around to create a specific hair style. She compares the old method with the new one and expresses her preference for the result.
Structure
- 1Identify the common mistake
- 2Show the incorrect way to wear the headband
- 3Demonstrate the correct technique
- 4Show the final result
- 5Express satisfaction with the new look
Product placement
zigzag headband: it ACTS — the creator demonstrates the incorrect way to wear it and then the correct way to wear it, showing how it sits in her hair. Removing it would change the video entirely as it is the subject of the demonstration. none
On-screen text
Apparently, we've all been putting these headbands on wrong.
They shouldn't be going on like this.
Apparently, you should turn it around like so,
push it back on your hair and then push up
so you've almost got this little bit of hair at the front that's, like,
sticking up. And you know what?
I actually feel like that looks so much better.
And the headband feels better in my hair as well.
I will be wearing it like this for the foreseeable.
I just think that looks so much better.