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All breakouts
2 videos2 creators
3.1KSilent UGCOther hookLifestyle
Hook
Libity bibity
@carlybix
5.1K followers · usually 837 views a post
Views
2.6M
Likes
563.5K
Comments
1.6K
Shares
93.5K
Promoted product
Liberty Mutual
Why it worked
The video leverages high-recognition brand mascots in a cute, relatable context (toddlers in Halloween costumes), making the branded content feel like organic, shareable entertainment.
Summary
Two toddlers are dressed up as the Liberty Mutual mascot characters, Limu Emu and Doug, for Halloween. They walk down the street while the Liberty Mutual jingle plays in the background.
Structure
- 1Toddlers dressed as Limu Emu and Doug
- 2Walking down the street in costume
- 3Liberty Mutual jingle plays
Product placement
Liberty Mutual (a) ACTS: the video uses the brand's mascot characters (Limu Emu and Doug) and their jingle to create a humorous, branded skit. Removing the branding would change the entire premise of the video, which is a parody of their commercials.
On-screen text
LIMU
DOUG
Original caption
Libity bibity
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