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Hook
how i feel telling my bank i didn't authorise a shopping spree & getting refunded for it
@ebayscam
129.6K followers · usually 539 views a post
Views
767.2K
Likes
162.4K
Comments
384
Shares
2.7K
Why it worked
The video leverages a trending, recognizable pop-culture figure (Elizabeth Holmes) to provide a visual punchline for a highly relatable, low-stakes financial experience.
Summary
The creator uses a montage of Elizabeth Holmes clips to humorously depict the feeling of successfully disputing unauthorized charges with a bank.
Structure
- 1Creator introduces the premise via on-screen text
- 2Montage of Elizabeth Holmes clips plays
- 3Humorous association between the fraud dispute and Holmes's persona
On-screen text
how i feel telling my bank i didn't authorise a shopping spree & getting refunded for it
Original caption
genuinely entered an elizabeth holmes flow state #elizabethholmes #relatable #comedy #shopping #capitalism