@amoifairburn — 311x breakout

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Me and my mom are going to do a what's in our bag, fall edition.

@amoifairburn

176.0K followers · usually 20.6K views a post

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6.2M

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2.1K

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Promoted product

Sephora

Why it worked

The video uses a relatable, casual format between family members to present a curated list of products, making the promotional sale event feel like a genuine recommendation rather than a hard advertisement.

Summary

A mother and daughter showcase various beauty products they purchased at a Sephora at Kohl's event. They highlight specific items and explain the details of the Sephora Savings Event and a gift-with-purchase promotion.

Structure

1Introduction of the what's in my bag theme
2Showcasing various beauty products
3Explaining the Sephora Savings Event details
4Highlighting the Sephora x Parachute gift with purchase
5Call to action to sign up for beauty rewards

Product placement

Sephora (a): The retailer whose sale event is being promoted; the video demonstrates products purchased there. Removing it would change the video's core purpose. Kohl's (a): The physical location for the Sephora event; removing it would change the context of the sale. Mugler Angel Eau de Parfum (a): A product being showcased and recommended. Burberry Her Elixir de Parfum (a): A product being showcased and recommended. Caudalie Beauty Elixir (a): A product being showcased and recommended. Summer Fridays Flushed Lip Stain (a): A product being showcased and recommended. Glossier Lip Liner (a): A product being showcased and recommended. REFY Lip Gloss (a): A product being showcased and recommended. Too Faced Lip Injection (a): A product being showcased and recommended. Tower 28 Beauty SOS Daily Hypochlorous Acid Spray (a): A product being showcased and recommended. Sephora x Parachute (a): A promotional gift set being advertised as a reward for spending.

Original caption

What's in our bags? @Sephora @Kohl’s Sephora Savings Event edition!!!! 🤭🛍️💗Mama and I did a little shopping, and the timing couldn't be better because the Sephora Savings Event is running until 11/9!! Here's everything you need to know to shop the sale! ✨ **ROUGE FIRST ACCESS | Oct 30–Nov 9 **20% off with code ALLONSALE✨ **SEPHORA COLLECTION | Oct 30–Nov 9**30% off with code SCSAVE✨ **VIB + INSIDER | Nov 3–9**15% off for VIB and 10% off for Insiders with code ALLONSALE. ANDDD there's a little extra treat! 🎀 From November 3–9, spend a minimum of $100 in-store and receive the Sephora x Parachute headband and towel gift with purchase! (In-store only and while supplies last!) Not a Beauty Insider? Join now at kohls.com/beautyrewards 💗Additional coupons and Kohl's Cash do not apply. See kohls.com for details. #kohlsfinds #sephoraxkohls #kohlspartner #momanddaughter