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29.4OtherStory Open hookEntertainment
Hook
Oh, look, getting a little too friendly, unless you pack your bags, you're coming with me.
@kristinajohnson213
197.4K followers · usually 5.5K views a post
Views
143.1K
Likes
3.8K
Comments
6
Shares
27
Why it worked
The video leverages popular K-drama content to capture the attention of fans, using the emotional appeal of the show to drive downloads for the streaming app.
Summary
The video features a montage of clips from the K-drama 'Love in Contract' to promote the HiTV mobile app. It uses romantic and dramatic scenes to encourage viewers to download the app to watch the show for free.
Structure
- 1Montage of romantic K-drama scenes
- 2Display of HiTV app branding
- 3Call to action to download the app
Product placement
HiTV: (a) ACTS — the interface is shown with a call to action to download the app for free, and it is presented as the platform to watch the featured content. Removing it would change the video's purpose from a promotional ad to a random clip.
Original caption
Love in Contract is such a beautiful and entertaining K-drama filled with romance, comedy, complicated relationships, and emotional moments! ❤️ The storyline keeps you interested with its unique love story, unexpected feelings, and the chemistry between the characters. Watching the characters slowly develop feelings, deal with misunderstandings, and discover what love truly means makes this drama so enjoyable. It has funny moments, sweet romantic scenes, jealousy, heartbreak, and plenty of moments that make you smile. If you love romantic K-dramas with amazing chemistry and an interesting storyline, Love in Contract is definitely worth watching! Who else loves this drama? Let me know your favorite character and favorite scene in the comments! Don’t forget to like, comment, repost, and follow for more K-drama content! ❤️🥰 #LoveInContract #Kdrama #Kdramalovers #Kdramaedit #KoreanDrama
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