2019 Every Mariah Carey's "ITS TIMEEE" 2019-2026

@spmaomxx

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SoundTikTok sound · original sound - spmaomxx

Why it worked

The video leverages a highly recognizable and anticipated annual cultural meme, tapping into the audience's nostalgia and excitement for the holiday season.

Summary

This video is a compilation of Mariah Carey's annual "It's Time" Christmas announcement videos from 2019 through 2026. It showcases the evolution of her creative themes for transitioning from Halloween to the holiday season.

Structure

1Introduction to the annual tradition
2Compilation of 2019-2022 transitions
3Compilation of 2023-2026 transitions
4Final holiday season announcement

Product placement

KAY Jewelers: appears as a logo on a gift box at 3:10. Removing it would not change the video. Sol de Janeiro: appears as a product bottle at 5:07. Removing it would not change the video.

On-screen text

2019 Every Mariah Carey's "ITS TIMEEE" 2019-2026 11:59 Thursday, October 31 2019 12:00 Friday, November 1 2019 2020 Not YET 2020 IT'S 2020 ME! IT'S 2020 ME! (BUT LET'S GET THROUGH THANKSGIVING FIRST) 2021 IT'S NOT TIME 2021 IT'S TIME!!! TO SMASH THAT PUMPKIN AND TREAT IT AS PIE... CAUSE WE STILL GOTTA GET THROUGH THANKSGIVING!!! 2022 It's Time It's 2022 Time It's 2022 Time 2023 OCTOBER 31 11:59 NOVEMBER 1 12:00 2023 2024 2025 11:59 2026 11:2026 PM 11:520269 PM