The video leverages the strong emotional appeal and nostalgia of a classic NYC anthem paired with high-quality, seasonal aesthetic footage that resonates with travel and holiday-themed content.
Summary
A montage of various winter scenes in New York City set to the song 'Empire State of Mind'. The video showcases iconic landmarks like the Rockefeller Center Christmas tree, the Brooklyn Bridge, and snowy city streets.
Structure
1Montage of NYC landmarks in winter
2Shots of the Rockefeller Center tree and ice rink
3Footage of snowy streets and city life
4Closing shots of the city skyline
On-screen text
NYC in December is ...
Transcript
NYC in December is a concrete jungle where dreams are made of. There's nothing you can't do. Now you're in New York. These streets will make you feel brand new. Big lights will inspire you. Hear it for New York, New York, New York.