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what the Asians slept on, which is why they look like this. what Americans sleep on, which is why we look like this. Now what everyone switching to so we can all look like this. Because when you sleep on your back with these American pillows, you end up in this double chin position, which makes you probably mouth breathing, which means you're also probably snoring, which over time can really mess up your facial posture. And it doesn't help if you're a stomach or a side sleeper because it leaves this huge gap right here, which causes a lot of neck strains right here. Or your neck sinks down like this, which is probably why you wake up in the morning with a lot of neck pain. That's why everyone is getting rid of their old flat pillow and switching over to a cervical Japanese pillow. Because this pillow is made to support your neck and head, so when you lay on your back like this, it aligns it with the rest of your body. So you're not in this double chin position anymore, which means you're not mouth breathing or snoring. And for all my stomach and side sleepers, there's an armrest right here we can put your hands at, so you're not waking up with numb hands. And this one here is made for memory foam, so it's super soft but also super supportive. And it's also cooling for my hot sleepers. And when it gets dirty, all I have to do is zip it down like this and throw it in the wash.