Why it worked
The video uses a highly relatable, humorous domestic trope paired with a popular animal meme format, which encourages engagement through shares and comments from viewers who identify with the situation.
Summary
A humorous meme video features a cat counting money with text overlays describing a situation of hiding savings from a spouse. The video uses a static image of a cat with a cut-out effect to convey a relatable comedic scenario.
Structure
- 1Text overlay introduces the premise of lying about being broke
- 2Text overlay reveals the secret savings
- 3Text overlay adds tension with the sound of approaching footsteps
On-screen text
Me telling my husband, "Babe, I'm completely broke, I haven't got a penny!" 💸😂
Also me, counting my secret savings in peace... 💵💵💵
Suddenly hearing his footsteps coming towards the room... 😳