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The best gift I have found so far.

@ascensionbae

197.8K followers · usually 870 views a post

Views

116.4K

Likes

2.9K

Comments

30

Shares

166

SoundTikTok sound · Techno

Promoted product

Telfar bag charm

TELFAR is a unisex line Est. in 2005 in NYC by Telfar Clemens. It's not for you — it's for everyone.

Why it worked

The video leverages the 'early shopper' persona and the high desirability of the Telfar brand to create a sense of urgency and exclusivity around a small, affordable accessory.

Summary

The creator showcases and reviews Telfar bag charms as a perfect gift idea for the upcoming Black Friday shopping season. She demonstrates the product's quality and appearance, encouraging viewers to purchase them via the TikTok Shop.

Structure

1Introduction of the product as a great gift
2Verification of authenticity
3Demonstration of the product features
4Mention of ordering more colors
5

Original caption

#tiktokshopblackfriday #discoveryourgift #giftsforgirls

More from @ascensionbae

Product placement

(a) Telfar: The creator shows, opens, and reviews the Telfar bag charms, demonstrating their appearance and size, and explicitly directs viewers to the TikTok Shop cart to purchase them. Removing this would change the entire purpose of the video. (b) TikTok Shop: Appears as the platform facilitating the sale and the location of the shopping cart. Removing this would change the mechanism of the sale.

Call to action

I will put my bag charms in the shop a cart.

On-screen text

The best gift I have found so far. Yes, I am an early shopper, okay? Black Friday sales start like next week. Look what I found before everybody else. It's a Telfar bag charm. Authentic 100% authentic. Yes, Telfar is on TikTok. I am getting one for every female I know. Look how freaking cute this is. Especially for like a stocking stuffer. Oh my god. I have so many different colors. I ordered like four more, so. Shipping was super fast too. If you are ready to start Black Friday shopping, I will put my bag charms in the shop a cart.

Transcript

The best gift I have found so far. Yes, I am an early shopper, okay? Black Friday sales start like next week. Look what I found before everybody else. It's a Telfar bag charm. Authentic 100% authentic. Yes, Telfar is on TikTok. I am getting one for every female I know. Look how freaking cute this is. Especially for like a stocking stuffer. Oh my god. I have so many different colors. I ordered like four more, so. Shipping was super fast too. If you are ready to start Black Friday shopping, I will put my bag charms in the shop a cart.

✨Everytime 😍👏🏽#bubblemask @Essenherb US #dewyskin

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Essenherb

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Kojac acid and turmeric body soap, the big bottle👏🏽##tiktokshopblackfriday##di