Why it worked
The video uses a relatable 'pain point' (full storage) that resonates with almost every smartphone user, presented through a lighthearted, short-form skit.
Summary
Two people are filming a video together using a smartphone, then one person checks their phone storage and sees it is full of photos. The video is a humorous take on the common issue of running out of storage space on a flagship phone.
Structure
- 1Two people pose for a selfie
- 2The phone is turned around
- 3The user opens their photo gallery
- 4The gallery shows a full storage warning
Product placement
Vivo: The brand name is clearly visible on the back of the phone. It merely APPEARS as a logo on the device being used. Removing it would not change the video's content, as the video is a generic skit about phone storage issues.
On-screen text
flagship problem